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Tori Martin Cliff

Welcome to My Site

 

Bio

Personal Profile

I am a journalism & strategic media professor, offering online and on-the-ground training to budding PR pros. I’ve been told I am a pretty solid mentor, too. It allows me to use my skill set in a meaningful and interesting way, and to nerd out in all its glory.

I have had diverse opportunities to use my skills in the business arena, as well as academia. I love both environments, and think being able to navigate both spaces brings strength to the table alongside me.

Feel free to take a look at my curriculum vitae and see what I have been up to, and what I specialize in. If you think we’d benefit from collaboration, reach out via my contact form, or connect with me on social.

 

My Experience

Background & Expertise

Journalism & Strategic Media Professor, University of Memphis

2013-present

  • Teach core and upper division journalism & strategic media classes

  • Lead instructor on Lambuth campus for PR major

  • Serve as adviser for all journalism majors on Lambuth campus

  • Serve as Lambuth campus adviser for PRSSA

  • Promote journalism program through social media

  • Serve as public speaker at community events representing university

  • Serve on graduate faculty, and multiple committees

  • Actively recruit students through community public speaking engagements

  • Serve as TNAcheives Mentor

Director of Communication, Jackson State Community College

2011-2013

  • Set strategic goals and objectives for department

  • Budget allocation for department

  • Prepared & disseminated countless press releases/kits

  • Researched and analyzed competition

  • Wrote & edited copy for print/radio/television/internal & external comm., etc.

  • L&D for newsletters, E-lerts, print collateral, programs, etc.

  • Supervised Web Development staff

  • Negotiated media buys

  • Served as point of contact for media

  • Led social media initiatives

  • Planned & coordinated major and special campus events

  • Updated website (stories, campus news, meta data monitoring/analytics etc.)

Assistant Professor, Lane College

2011

  • Taught Mass Communication classes (Introduction to Mass Communication; Principles of Public Relations; Writing for Public Relations; Public Relations Campaigns)

  • Advised & mentored students

  • Facilitated student registration

  • Actively recruited students to major

  • Served as faculty adviser to Mass Communication Club

  • Served on Publications Committee

  • Served on Committee of Four (promoting health initiatives for workforce)

Director of Marketing & Public Relations,
Stillman College

March 2010-Aug. 2011

  • Wrote & edited copy for print/radio/television/internal & external comm., etc.

  • L&D for newsletters, E-lerts, print collateral, programs, advertisements, etc.

  • Negotiated media buys

  • Served as point of contact for media

  • Led Social Media Task Force

  • Planned & coordinated major and special campus events

  • Updated website (stories, campus news, meta data monitoring/analytics etc.)

  • Reviewed/edited/facilitated grant submissions from faculty

  • Managed marketing activities for the College

  • Prepared & disseminated countless press releases/kits

  • Researched and analyzed competition

  • Managed interns and student-workers

  • Mentored students as needed (10+ students)

Preprint Manager/National & Major Accounts Manager,
The Jackson Sun, Gannett Co.

2008-2009

  • Worked with top 61 accounts in Gannett Inc., & local merchants to achieve advertising goals

  • Projected departmental revenue projections weekly to Gannett Co.

  • Negotiated/Drafted contract commitments & custom addendums

  • Managed all Preprint activities/media buys for paper

  • Processed payroll & served as notary

Contact me for full CV

Pre-2008

In the interest of not writing a book here, just reach out on my contact page if you're curious about what other gigs I've worked.

 
Organized Desk

"If I was down to my last dollar I would spend it on public relations."

Bill Gates

 

Education

What I’ve Learned

Aug. 2014-

Ed.D., The University of Memphis

Educational Leadership & Policy Studies

2007 - 2010

Journalism and Strategic Media with Emphasis in Public Relations

MA, The University of Memphis

1999-2004

BS, Middle Tennessee State University

Journalism with Concentrations in Public Relations & Advertising and Minors in Psychology and Business Management

 

My Skills

What I Do

Identity Development &

Brand Management

Office with a View

Market Analysis &

Strategic Planning

Organized Desk

Message Management
Earned. Owned. Paid.

Workspace

Stakeholder Relations &
Event Management

Two Pens on Notebook
 
 
Keyboard and Mouse

Let’s Connect